Blog

An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.

Scarcity and urgency tactics to increase sales

How to use scarcity and urgency tactics to increase sales

When a consumer is weighing up whether or not to buy a product, you can employ specific techniques to speed up the final purchase decision. Among them are scarcity and urgency tactics that appeal...

Wholesale pricing

Wholesale pricing: How to set prices correctly

Having the right wholesale pricing strategy is key to the performance and productivity of any B2B eCommerce or supplier. Wholesale prices apply to large volume sales. Given the size of orders,...

key price monitoring indicators

The 4 key price monitoring indicators

In the new digital paradigm, all brands and companies that sell online constantly monitor what their competitors are doing.  Price monitoring, inside and outside of marketplaces, is essential to...

best sellers rank amazon

How to improve your Amazon Best Sellers Rank

Improving your Amazon Best Sellers Rank means increasing sales within the marketplace, a goal many eCommerce strive to attain. The Amazon Best Sellers Rank ranks best-selling products within the...

Amazon BSR

What is Amazon Best Sellers Rank? What are the benefits?

The Amazon Best Sellers Rank or Amazon BSR ranks all products available on the marketplace according to their sales volume. This ranking gives each product a position or numerical value,...

low prices

The best low-price strategies

Low price strategies allow for a rapid increase in the volume of sales of an e-commerce, but you should use them in adequate forms and contexts. Your main risk is the existing possibility that a...

Buy Box on Amazon

The Buy Box on Amazon: what is it, and how does it work?

The Buy Box on Amazon is the box on the right-hand side of product pages, where you can see the price, shipping time and the seller. This resource allows sellers to increase their sales, and customers...

How to buy and sell online at wholesale prices, Faire marketplace

How to buy and sell online at wholesale prices: Faire, the B2B marketplace born in the USA

A marketplace like Faire helps to optimize sales volume with competitive pricing and seek new business opportunities. We explain how this online wholesale marketplace works.

Google Shopping

Effective strategies to increase return on Google Shopping

Google Shopping is a Google feature allowing you to group products from multiple stores. For users, it works like a shop window.